Summer Karaskova
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Under Armour

Digital Marketing

Under Armour had a category breaker on their hands. A piece of wearable technology transcending age, gender, sport and theories of traditional merchandizing. (Pajamas in the training aisle? Novel concept.) It was our mission to help change the way athletes think about sleep—and dress for it every night.

Creative Director: Colin Day

Art Directors: Leslie Wang, Ramon Vasquez

Co-Writers: James HaladaSaedi Hitner