Summer Karaskova

Life


I’m a copywriter, strategic thinker and aspiring plant mom with an absurd passion for helping businesses find the truth. Their truth. Whatever it is.

Associate Creative Director, February 2018 - Present - Tether, Seattle, Wa

Helping guide creative teams to their best work for clients with heart and smarts; seamlessly integrating creative from platform to platform, screen to screen, consumer to consumer; launching buzz worthy tactics that help support larger brand missions; thoughtfully leading brands to discover and define what those missions are

Sr. Copywriter, November 2015 - January 2018 │Tether, Seattle, Wa

Crafting brand stories; concepting and writing multi-channel ad campaigns; setting consumer packaged goods apart on-shelf; working closely with creative directors, art directors, designers, strategists, project managers and office mascots to explore the outer limits of creative ideas

Sr. Copywriter, March 2013 - November 2015 │POP, Seattle, Wa

Enjoying the constant concept-copy-client love triangle that is agency life; lead writer on a team of digitally obsessed retail marketers; supporting the launch of major media network initiatives by leading retail brands; slaying headlines daily

Curator & Publicist, Spring/Summer 2012 │ Lo-Fi Arts Festival, Arlington, Wa

Bringing 100+ exhibiting artists and 400+ guests together for the Smoke Farm summer arts festival; driving online promotion and public relations; planning and managing online ticket sales and processing

Communications & Events Coordinator, September 2011 – June 2012 │ACLU of Washington, Seattle, Wa

Supporting all aspects of public education, including traditional and social media marketing, event planning, public relations, media buys, copywriting, blogging, and volunteer management

Small Business Owner, June 2009 – June 2011 │Pilot Books, Seattle, Wa

Building one of Seattle’s most beloved bookstores from the carpet up (according to my sources herehere, and here); buying, staffing, merchandizing, public relations, event planning, fundraising, and the whole shebang; partnering with local organizations to promote arts and writers programs, including Seattle’s Small Press Festival

Copywriter, November 2009 – January 2011 │VML, Seattle, Wa

Working on core creative teams to launch innovative digital campaigns for Microsoft and T-Mobile; concept, copy, and content strategy development for online marketing, social media, and branding with considerations for global deployment

Interactive Copywriter, July 2008 – June 2009 │ Publicis, Seattle, Wa

Breaking new ground on digital and audiovisual experiences in T-Mobile retail stores; copywriting and collaborating on concept, IA and UX for touch screen product demos and apps 

Communications Manager, August 2007 – July 2008 │ Trendi.com, Seattle, Wa

Writing fun, cheeky website copy and editorial content for a start-up fashion website; launching social media PR campaigns; formalizing technical documentation to speed product development and regression testing; helping to guide product development, including IA and UX design

Jr. Writer & PR Coordinator, August 2006 – August 2007 │ SanMar, Preston, Wa

Writing sales catalogs, employee newsletters and industry news; handling nationwide media relations and conducting monthly editorial coverage analyses

Writer & Translator, June 2005 – July 2006 │ Freelance, Marseille, France

Cutting my teeth on web content and broadcast scripts; translating print and online media from French into American English

Student, September 2002 – June 2005 │ Knox College, Galesburg, Illinois

B.A. in French with leadership positions, awards, and internships aplenty. For details, just ask ;)

 

Tell a true story they’ve never heard.

Every business has a purpose. And more often than not, there’s a crazy, brave, captivating story to tell. Your story. A brand story. The story of six trips to the manufacturer just to get the cap on your bottle right. Or maybe it’s what goes into the bottle, and why it matters to the people who take your product home. Maybe it’s not a product at all, but a service. Or a simple message. An idea.

The story of who you are as a company isn’t an accident. Neither is telling that story well. For business to thrive, you need people to talk about you. So first, let’s give them something to talk about. A brand with personality. Creativity with character. Wildly effective work that shares your vision for the world, with the world.

Get busy ›